Boustead Securities' client, Clubhouse Media Group (OTCMKTS: CMGR) (“Clubhouse Media” or the “Company”), an influencer-based marketing and media firm with a global aggregate social media reach of over 100 million followers, announced that it has surpassed 1 billion impressions per month for the content published by its network of influencers.
An “impression” occurs any time a social media app or web browser displays a particular piece of content. Impressions are the primary metric used to determine how valuable an influencer’s reach is for the purpose of influencer-based marketing. Based on impressions generated from content produced by Clubhouse Media Group’s influencers, the Company’s network surpassed a rate of more than 1 billion impressions per month on a trailing 30-day basis this month.
“I do not know of any other influencer-based marketing firm that has the capacity to coordinate this scale of social media influence around any given project, product or service,” remarked Chris Young, co-founder of Clubhouse Media. “Other similar outfits manage a particular influencer or tightly confined demographic. We may be the only player on this field that can activate such a wide base of influence around a coordinated campaign. To further leverage that scope, we have started to talk to potential partners as we move toward new branded product launches where we are more directly involved from the ground up, which is enormously exciting.”
Management notes that the Company now stands out in its industry not only in terms of total scale of influence, but also by virtue of its unique ability to coordinate a diverse group of influencers with a broad demographic reach toward a single targeted marketing objective. Clubhouse Media influencers aim to have appeal across a wide diversity of age groups, regions, nations and cultural groups, creating the potential to drive enormous value in the launch of new brands.
The Company is also working toward being involved in the creation of new branded products and services through partnership agreements where it brings capital and marketing clout to the table with manufacturers and service providers ready to partner with Clubhouse Media to generate market penetration at scale. Management is already in multiple discussions with potential partners across different industries.
“In many ways, we are moving into uncharted territory as far as a monetization model,” added Young. “There are so many ways to monetize what we have built, and we want to target our efforts toward those pathways that will maximize ROI and shareholder value. Our focus at present is on monetizing through direct marketing deals and preparing to join forces with new partners in the launch of powerful brands backed by our in-house reach.”
The Company just recently launched its fifth content creation mansion, with locations in California, Malta and Las Vegas, NV.
Clubhouse affiliated content creators include, as of January 2021, Madison Monroe (@madi) who has 12.6M TikTok followers, 3.1M Instagram followers, and 378K YouTube followers; Matt Stephanina (@mattstephanina) who has 5.1M TikTok followers, 3.7M Instagram followers, and 3.5M YouTube followers; Tessa Brooks (@tessabrooks) who has 3.5M TikTok followers, 10.2M Instagram followers, and 3.5M YouTube followers; and dozens more influencers totaling over 150M followers, 102.7B+ monthly delivered social impressions, and 86M+ monthly earned media readership.
About Clubhouse Media Group
Clubhouse Media Group represents the future of influencer media and marketing, with a global network of professionally run content houses, each of which has its own brand, influencer cohort and production capabilities. The Clubhouse offers management, production and deal-making services to its handpicked influencers, a management division for individual influencer clients, and an investment arm for joint ventures and acquisitions for companies in the social media influencer space. The Clubhouse management team consists of successful entrepreneurs with financial, legal, marketing and digital content creation expertise.
About Boustead Securities, LLC
Boustead Securities, LLC is an investment banking firm that executes and advises on IPOs, mergers and acquisitions, capital raises and restructuring assignments in a wide array of industries, geographies and transactions, for a broad client base. Boustead’s core value proposition is the ability to create opportunity through innovative solutions and tenacious execution. With experienced professionals in the United States, Boustead’s team moves quickly and provides a broad spectrum of sophisticated financial advice and services. Boustead is a majority-owned subsidiary of Boustead & Company Limited, a diversified non-bank financial institution. For more information visit please visit: www.boustead1828.com
Form CRS/Reg BI Disclaimer:
Boustead Securities, LLC, Sutter Securities Inc., and Sutter Securities Clearing,LLC (SSC) are registered with the Securities and Exchange Commission (SEC) as broker-dealers and are members of the Financial Industry Regulatory Authority (FINRA) and the Securities Investor Protection Corporation (SIPC). Brokerage and investment advisory services and fees differ and it is important for you to understand these differences. Free and simple tools are available to research firms and financial professionals at Investor.gov/CRS, which also provides educational materials about broker-dealers, investment advisers, and investing. When we provide you with a recommendation, we have to act in your best interest and not put our interest ahead of yours. At the same time, the way we make money creates a conflict with your interests. Please strive to understand and ask us about these conflicts because they can affect the recommendations we provide you. There are many risks involved with investing. For Boustead Securities customers and clients, please see our Regulation Best Interest Relationship Guide on the Form CRS Reg BI page on our website at https://www.boustead1828.com/form-crs-reg-bi. For Sutter Securities’ and Sutter Securities Clearing’s customers and clients, please see the Form CRS on the website at https://suttersecurities.com/wp-content/uploads/2020/12/Sutter-Form-CRS-combined-121020.pdf. For FlashFunders’ visitors, you may review the Form CRS of Boustead Securities, Sutter Securities and Sutter Securities Clearing under the Form CRS section. Please also carefully review and verify the accuracy of the information you provide us on account applications, subscription documents and others.
Forward-Looking Statements
This document contains forward-looking statements. In addition, from time to time, we or our representatives may make forward-looking statements orally or in writing. We base these forward-looking statements on our expectations and projections about future events, which we derive from the information currently available to us. Such forward-looking statements relate to future events or our future performance, including: our financial performance and projections; our growth in revenue and earnings; and our business prospects and opportunities. You can identify forward-looking statements by those that are not historical in nature, particularly those that use terminology such as “may,” “should,” “expects,” “anticipates,” “contemplates,” “estimates,” “believes,” “plans,” “projected,” “predicts,” “potential,” or “hopes” or the negative of these or similar terms. In evaluating these forward-looking statements, you should consider various factors, including: our ability to change the direction of the Company; our ability to keep pace with new technology and changing market needs; and the competitive environment of our business. These and other factors may cause our actual results to differ materially from any forward-looking statement. Forward-looking statements are only predictions. The forward-looking events discussed in this document and other statements made from time to time by us or our representatives, may not occur, and actual events and results may differ materially and are subject to risks, uncertainties and assumptions about us. We are not obligated to publicly update or revise any forward-looking statement, whether as a result of uncertainties and assumptions, the forward-looking events discussed in this document and other statements made from time to time by us or our representatives might not occur.
Comments